Résumé

Kyle Whitley Smith

 

980-355-9548    |   kylewhitleysmith@gmail.com   |   www.kylewhitleysmith.com   |   7028 Winding Cedar Trail, Harrisburg, NC 28075


Passionate  Results-Driven  Creative  Dedicated  Diverse   I live by these words and bring proven results in revenue through clearly thought through and executed marketing strategies.  Simply put, I will contribute to your team as a competent leader and creative marketing professional and increase results through: brand strategy, product lifecycle analysis, market intelligence, leadership development, targeted communications, effective merchandising development, website development and strategy, and marketing with social media.

QUALIFICATIONS

·        Keen awareness of current design, marketing, & web trends
·        Active social media and web 2.0 marketer
·        Builds effective networks and strategic partnerships
·        Execution of trade show strategies
·        Plan and execute complex product launches
·        Create information and e-commerce solutions
·        Conceptualization & execution of email and print campaigns
·        Bring excitement to brands through press releases and customer bulletins
·        Graphic design and desktop publishing
·        Strategy development and agency initiatives
·        Leadership training & continuing personal development
·        Data mining and analysis
·        Expert level computer skills in Excel, Publisher, Word, & PowerPoint
·        Proficient in Adobe Illustrator and Photoshop
·        Web programming in HTML, ColdFusion

 

EXPERIENCE

►   Owner | Shift Marketing, LLC Harrisburg, NC | 1/2010-Present | www.we-shift.com

►   Marketing Director | CIS Consulting Group Charlotte, NC | 1/2010-Present

At CIS Consulting Group, a $10 million/year construction software and I.T. solutions reseller, I am responsible for the marketing direction and execution for three brands and multiple product lines covering four U.S. sales territories. Through the creation of overall marketing strategy and communications plans, I guide the overall presentation of the CIS brands and drive specific campaigns that meet the company’s target goals.   The strategic execution includes brand standards creation, integrated print and web campaigns, lead capture and nurture, communications platforms, and web strategy.

I am responsible for the successful creation and execution of all product launches, including coordination with manufacturers’ marketing teams, communication strategy, press releases, advertising and collateral creation, and social media execution.  I also oversee the lead lists and determine the target market through location, company size, and SIC codes.

Results

 

  • Increased average email campaign response rate by 15%
  • Solidified brand image through the creation of brand standards
  • Facilitated internal communication through the creation of team portal
  • Created new literature to facilitate the professionalism of the CIS brands
  • Created complete UI design for custom mobile product

 

 

►   National Marketing Manager | Orchid Ceramics Tulsa, OK | 9/2006-12/2009              

At Orchid Ceramicsa $30 million/year U.S. tile manufacturer, I built and managed powerful brands through the creation and execution of marketing strategies including brand image creation, communication strategiescustomer satisfaction surveys and metrics, effective merchandising creation and program managementdistributor marketing allowance programs, private label strategy, web and social media executionprint and television campaignsproduct portfolio management, market intelligence, pricing strategy development and management, and trade show strategy and execution.

 

I was responsible for the successful creation and execution of all product launches, including design of all merchandising and communication tools while maintaining a balanced budget.  For each brand and each series of products, I created the marketing strategies based on the identified target market.  These strategies include conceptualizing and directing studio photography as well as sales campaigns to ensure maximum market penetration.

 

Results

 

  • Increased overall market share of U.S. sales by 100%
  • Drove margin increase on porcelain products by 15%
  • Decreased marketing spending by $1M while increasing effectiveness
  • Created quarterly customer satisfaction metrics system
  • Revitalized builder-grade brand through image and photography improvements
  • Launched upscale porcelain brand, now at $15M in annual sales and growing
  • Establish brand on Twitter and Facebook to build customer community and brand reach
  • Implementation of Box.net to reduce costs and increase collaboration with consumers, customers and suppliers
  • Reduced product launch cycle by 30 days
  • Increased sales through targeted channels by approx $1M through private label marketing
  • Conducted qualitative and quantitative consumer research to improve sales through product, pricing, and communication
  • Conceptualized and created new corporate web site to align brand image and provide robust tools for the consumer and trade
  • Creation of corporate intranet site to facilitate team collaboration and streamline customer communications 

 

 

   Special Projects Manager | CAPCO | Denver, CO | 9/2001-9/2006
      
At CAPCO, a $30 million/year tile and stone distributor, my job was to propose, implement, and oversee projects that added value to the organization through overall cost reductions and increased efficiency.  This was accomplished through targeted operational solutions including departmental and task restructure, technological enhancementsB2B solutions, and work-flow improvement.  I was also directly responsible for managing a staff of ten through the Customer Service, Sample, and Logistics departments as well as assisting in computer maintenance, upgrades, and purchases of hardware and software.

 

As well as operational duties, I was responsible for brand management through the creation and management of the corporate website, including all product photography and site content.  I also assisted the Sales and Marketing Manager to design ad campaigns, sales tools, and merchandising that support the corporate brand.

 

Results

 

  • Successfully reorganized three departments to substantially improve purchasing and customer service
  • Hired, trained, and managed a team of 10 employees to create a stable, professional, and competent staff
  • Provided oversight of all corporate customer orders that resulted in a 50% increase in accuracy and customer satisfaction
  • Continually assisted in the launch of new product lines by scheduling the production and distribution of marketing tools
  • Negotiated all domestic freight contracts, decreasing freight cost by $10,000 annually
  • Effectively led branch inventory reconciliation projects with inventory accuracy of 97%
  • Reduced operational costs by $50,000 annually by implementing a document imaging system 
  •  Established disaster recovery initiative for digital assets
  • Managed a corporate web site development team of seven to design, build, and deploy a new interactive web site
  • Conceptualized, designed, and deployed the corporate intranet site
  • Created operational, reference, and technical training manuals for a new mainframe operating system
  • Programmed multiple custom Visual Basic applications to maximize data sharing 
  • Created a showroom floor computer program that allows customers to access product information

 

   Customer Service Manager | Administrator of Accounts Receivable | Laufen Tile | Charlotte, NC | 1/1998-9/2001

      
At Laufen, a branch of an international tile manufacturer, my duties were to manage the customer order desk to ensure excellent customer service. Responsibilities included customer relations, personnel management, order audits, training, work-flow organization, customer communications, and cash reconciliation I also served in the role of Accounts Receivable Administrator to maintain customer credit accounts, retail transactions, and all collection activities.
 

Results

 

  • Increased promotional sales by 20% through mail and in-store campaigns
  • Built a loyal contractor customer base through high-touch personal service initiatives
  • Management of customer service staff of three
  • Enhanced service of platinum retailers through customized reporting and communications
  • Increased order speed and accuracy through workflow modifications
  • Manage all receivables and collection activities


 

 

 

EDUCATION

 

   Regis University | Denver, CO | 2004 - 2009   
       B.S., Business Administration, Specializing in E-commerce with Marketing Minor  Summa Cum Laude

 

   Edge Leadership – Orchid Ceramics Tulsa, OK | 2007

       12-month leadership training program

 

 

   Crestcom International | Denver, CO | 2003  2004

       Bullet Proof Manager Certification

 

 

OTHER ACHIEVEMENTS